Apple Music becoming the sponsor of Super Bowl halftime shows

2 days ago
Pepsi Super Bowl LVI Halftime Show 50 Cent performs all through the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. Getty Images

New York — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL alien aboriginal Friday morning.

The multi-year advocacy will activate with this season's Super Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which sponsored the appearance for the accomplished 10 years.

Terms weren't announced, about analysts had accepted the alliance to get at least $50 million per year for the rights.

"We are appreciative to acceptable Apple Music to the NFL ancestors as our new accomplice for the iconic Super Bowl Halftime Show," Nana-Yaw Asamoah, the NFL's chief carnality admiral of accomplice strategy, answered in a statement. "We couldn't anticipate of a further appropriate accomplice for the world's most-watched agreeable achievement than Apple Music, a account which entertains, inspires, and motivates millions of humans all over the apple by the circle of music and technology."

Apple's carnality admiral of Apple Music and Beats, Oliver Schusser, answered in a able account cited by Variety that, "Music and sports authority a appropriate abode in our hearts, so we're actual aflame Apple Music will be allotment of music and football's better stage. We're looking advanced to alike further ballsy performances abutting year and above with the Apple Music Super Bowl Halftime Show."

Apple is also negotiating with the NFL for the rights to the "NFL Sunday Ticket" amalgamation of Sunday amateur which don't air in a viewer's home market. Amazon, Google and the Walt Disney Co. are also aggressive for the package, which has been on DirecTV back 1994.

Over 120 million admirers watched aftermost February's halftime show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

    In:
  • Apple Music
  • Super Bowl

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